Pathos: Emotions/Values
Pathos appeals to the emotions of the audience.
Logos: Logic/Reason/Proof
Logos is the persuasive technique that aims to persuade an audience with logic and reason.
Ethos: Credibility/Trust
Ethos is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology.
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